LO2 Be able to originate
and develop an idea for a television advertisement
Evidence:
Mind Map/ synopsis generating individual IDEA to pitch to group
(this must be your own original response)
My individual idea
My individual idea is to advertise
football boots. The values of the boots are that they are fast, light and they
help you increase your overall speed, these boots enhance your performance and
it will have you as a player. They are
aimed at people from the ages of 14 to 35 who like sport and in particular boots.
The advert is particularly aimed at men which is a stereotype however men play
football. The boots will be very
colourful and will look unique persuading people to buy them. The slogan of my
football boots are "play fast play hard" which is a very powerful and
persuasive slogan. In my advert i will use characters to advertise my boots as
they will wear these unique boots and show how quick they really are.
My second individual idea is to
advertise an all-in-one body wash called head, shoulders, knees and toes. What
defines the product is that, the all-in-one wash includes a formula that can
wash the whole body including the hair. The product is aimed at an audience of
men, from the age range of 13 to 30. The body wash includes a hint of Hugo Boss
Bottled, a very popular fragrance among men. The packaging of the product will
be very unique and masculine, it will include the initials of the product, and
an image of tiger-eyes and a tigers scratch marks. The product will stand out
above the rest persuading the target audience to buy it. The advert will
include a jingle; the music is called ‘head, shoulders, knees and toes’. The
lines of appeal of the advert are that it uses comedy and humour to promote and
raise awareness of the product.
Evidence of ONE of your group’s idea being
developed – Mind Map
(it could be a combination of the best
ideas)
As a
group we decided to go with my first idea
My idea is to advertise an all-in-one body wash called head, shoulders,
knees and toes. What defines the product is that, the all-in-one wash includes
a formula that can wash the whole body including the hair. The product is aimed
at an audience of men, from the age range of 13 to 30. The body wash includes a
hint of Hugo Boss Bottled, a very popular fragrance among men. The packaging of
the product will be very unique and masculine, it will include the initials of
the product, and an image of tiger-eyes and a tigers scratch marks. The product
will stand out above the rest persuading the target audience to buy it. The
advert will include a jingle; the music is called ‘head, shoulders, knees and
toes’. The lines of appeal of the advert are that it uses comedy and humor to
promote and raise awareness of the product.
Visual MOOD board for your advert
My
individual mood board
Target
audience research
(Questionnaire; focus group; interview)
Questionnaire
NAME:
GENDER:
AGE:
INCOME PER MONTH:
OCCUPATION:
1) Would you like a body wash to be
fragranced?
Yes [ ] No [ ]
2) Do you like the concept of our product?
Yes [ ] No [ ]
3) Would you like a range of fragrances to
select from?
Yes [ ] No [ ]
4) What price would you like the product to
be?
 | |
 |
5) What size would you like the product to
be?
50ml [] 125ml [ ]
200ml [ ]
6) What shape would you like the bottle to
be?
Round [ ] curved [ ] rectangular [ ] cubed [ ]
7) Would you like the product it to have a
gift set option?
Yes [ ] No [ ]
8) How many times do you watch TV a
week?
9) Would you use this
product? (If not please explain why)
| |
| |
|
10) Who do you watch TV with normally?
| |
|
RESEARCH
report
Results and
conclusions from researching product and audience.
Results from questionnaire’s
- The
results from the questionnaires were positive as the results suggested
that all people would use and utilise our product meaning that it would do
very well when it comes to selling it,
as it shows approximately that 12/12 of the people that were asked
liked the concept of our product.
This
graph shows that 12/12 meaning all of the people that were asked stated that
they liked the concept of our product
· Also our
questionnaire results show people would like to pay the price we want for our
product as it shows they are happy to pay £3 for the product. 8 out of the 12
people that were asked agreed that they would pay the price we wanted for our
product.
This graph
shows that 8/12 meaning of the people that were asked stated that they would
pay the price for the product
·
Also after
analysing the questionnaire results they suggest that a majority of people 9/12
to be precise would prefer to have more fragrances meaning that they would like
to have range of fragrances to choose from.
This graph
shows that 9/12 of the people that were asked stated that they would like a
range of fragrances to choose from
·
The questionnaire
results show that all men who were asked stated that they would use our product
thus making it a success as our target audience for our product is men. The 8
men that were asked stated that they would use our product.
This graph shows that all men that were asked
stated that they would use our product
- Another positive from analysing our
questionnaires is that the women that were surveyed the majority stated,
that they would use our product as well making this a bonus as our target
audience is particularly men however with women also intrigued in buying
our product would a be a positive as it would boost sales. 3 out 4 women that were asked stated
that they would use our product.
This graph shows that ¾ women that were asked
stated that they would like to use our product.
- After analysing the questionnaires the results
suggest consumers would like to have a range of products to choose from
rather than just the body wash alone they would like to have a range to
select from. 10 out 12 people
stated that they would like a range of products to choose from.
This graph shows that 10/12 people that were asked
stated that they would like a range of products to choose from
Treatment – a pitch to the client
(SELL YOUR IDEA _ quick synopsis of
narrative, lines of appeal and persuasive techniques used; target audience;
time slot; channel)
Our
product is called head shoulders knees and toes (HSKT). The product itself is
an all-in-one body wash called head, shoulders, knees and toes. It has an
all-in-one formula that enables the hair and body to be washed. The product is
aimed at an audience of men, from the age range of 18 to 30. The body wash will
have a popular fragrance which is Hugo Boss, this will be the fragrance for our
product as it is very popular among men and it is appropriate for our target
audience.
The
packaging of the product will be very unique and it will appeal to men. The
packaging will include an image of tiger eyes, the initials of the product name
and it will have an image of tiger scratch marks. The colour of the bottle of
our product is black as this is a very popular colour among men and by using it
we think it will persuade men to buy our product. The product packaging will
enable it to stand out above the rest persuading the target audience to buy it
when they see it.
The
advert will include a jingle; the music is called ‘head, shoulders, knees and
toes’. The lines of appeal of the advert are that it uses comedy and humour to
promote and raise awareness of the product. The style of the advert will be
surreal and dramatic as the product will show the audience what type of effect
it will have on the character. The character in the advert will be a very
masculine looking male, a male other men could look up to and want to be like.
The product focuses on self-perception and pride as the product shows by using it will bring out the masculinity within you and it will make you a man by using it. The persuasive techniques that are going to be used in the product are grabbing the user’s attention, jingle, slogan and repetition of the products name. The jingle used in our advert is the song ‘head, shoulders, knees and toes’; the audience will be able to recognize the song. Our advert will constantly repeat the name of product, this is too make the product name stay in the viewer’s mind therefore when they go to a supermarket they will remember our advert due to the repetition of product name and will choose to buy our product. The slogan of our advert is "release the beast within".
The
price of our product is £2.50, this is because we feel that it is a reasonable and
an affordable price as our competitions body wash and hair products are more
costly therefore by keeping the price slightly low for our product it will give
us an advantage and an edge when it hits the shelf's at supermarkets all across
the UK. Our advert will appear on all channels day and night.
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