LO3 be able to produce a television advertisement
Evidence:
Synopsis
Our adverts focus is to sell our all-in-one body wash called Head, Shoulders, Knees and Toes. The advert starts off with an establishing shot; the shot shows the location of the advert and the character that is going to appear in the advert. The main character is a male; he is shown walking on a pathway.
The first scene focuses on the main character walking on a pathway. As the main character is walking there are a group of students in the background. You are able to see the group of students mocking the main character because of his body odour. There then is a close-up of the main character sniffing himself as he has recognised that he is carrying the horrible odour.
The next scene is filmed in his bathroom. There is a close-up of the shower head spraying out water. The shot then moves on to a close-up of the body wash as the main character has picked it up. A voice over appears while the shot is in focus. The next shot is mid-shot of the main character squeezing the body wash onto his hands. We then see a close-up of his back while he is rubbing the body wash onto it.
The next shot is a close-up of his head. He is massaging and washing his hair with the product. The shot is followed by a mid-shot where you can see the Hugo Boss Bottled fragrance on the corner of a bath. The body wash then appears next to the fragrance it is slammed on to the corner of the bath. The next shot is the main character washing his hair. At this point two facts about the product appear on top of the shot of his hair.
The final scene is located back at the first location which is Sidney Stringer School. He walks back on the pathway but this time feeling confident knowing he smells great and looks hot. He walks past the same group of students and this time he gains the attention from them in a positive way. They present gestures that show that he really does look good and smell great. As he is walking towards the school building, two girls are walking towards him. They are mesmerised by his good looks and smell that they turn around and follow after him.
Script/ voiceover
Head, shoulders, knees and toes an all-in-one body wash and shampoo. It contains a popular scent of Hugo boss bottled. It has an all-in-one formula containing hydro-zinc that will leave your hair flake free.
Head, shoulders, knees and toes…stay FRESH
Mise en scene info – set/ decor/ props list
Props
The props that we have used within our advert are :
- Towel
- Shower
- lynx shower gel
Costumes
The costume worn within the advert is
- Shorts
Lighting
We did not use any extra lighting in our advert. The only light that we did use is the bathroom light.
Location
The location we have used is in Shamim’s house. It is Shamim’s bathroom. Another location that we have chosen to use is the walking area outside Sidney stringer academy
Budget(location costs, actors, camera equipment, lighting, editing etc.)
Research into location fees
Location Fees payable to the Location owner
Below is a fee guideline showing what your property might earn should it be selected to work on a film, tv or photoshoot production:
Feature Film Productions
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From £750 - £5,000+ per 12 hour day
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Television Dramas
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From £500 - £3,000+ per 12 hour day
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Documentary filming
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From £400 - £1000+ per 12 hour day
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Photoshoots
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From £500 - £1500+ per 10 hour day
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Television Commercials
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From £1000 - £3000+ per 12 hour day
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Music Videos
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From £500 - £3000+ per 12 hour day
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We needed the location for three hours; therefore, the location fee would be £500.
Camera Hire
Sony PMW 200 Hire and Rental - £310.00 per day
In the Sony PMW200s arsenal is a world wide compatibility that can film in 24, 25, 30, 50, and 60 fps in both progressive and interlaced giving you a world wide audience for anything you shoot also benefitting and making great use of a smaller sensor allowing you easily keep just about everything in focus superb for live situations when you really have no idea who or what you will need to home in on next and armed with a Fusion three ring14x zoom lens controlling zoom, iris, and of course focus you really do have a very flexible piece of kit that can and will handle anything that gets your attention and you wish to capture even when you are dealing with the fastest change of subject or situation the PMW200 will keep up if not be a step ahead of you with a generous 15 second buffer even if the unexpected happens you will have captured the previous 15 seconds of footage before you hit the record button.
However, we ended up using a Nikon D90
Daily Hire
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£49.17 (£59.00)
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Weekend Hire
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£75.00 (£90.00)
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Weekly Hire
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£147.50 (£177.00)
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2 Weekly Hire
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£198.33 (£238.00)
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3 Weekly Hire
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£246.67 (£296.00)
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Deposit
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£163.00
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Our camera cost would be £59
- Cost of model
Casting photographs and justifications (auditions and choices)
Auditions for lead role
Shaukat Saleji
Shamim Miah
Mudassir Allaraka
We decided to choose Shamim Miah for the lead role in our advert. We wanted someone who looked young (in their teenage years).
Extras
These individuals below are featured in our advert as extras.
Shaukat Saleji
Kamiul Islam
Ilyas Monia
Syranpreet Rai
Warda Ridwan
Actor/ player casting agreement
Casting agreement for lead role: Shamim Miah
Casting agreement for extras
Shaukat Saleji
Ilyas Monia
Kamiul Islam
Syranpreet Rai
Warda Ridwan
Recce photos of your chosen locations (put in WORD; annotate, justify location choices)
The location that we have used is in Shamim's house and it is his bathroom. The bathroom is an en-suite bathroom. It is small and has a shower in the corner. The bathroom was suitable for filming the advert because there was enough light to light up the area of the bathroom and shower area.
We also decided to film two of our scenes outside ‘Sidney Stringer Academy’. We used the pathway which leads to the reception. Our lead actor is seen walking down the path towards the school as he is attending sixth form. We used this location as it looks believable that the character is attending sixth form. The location was spacious and looked really good on film.
One of our chosen locations was the area just outside the school building we chose this particular location as it seemed suitable to film our scenes there as it looked like a professional location to use.
Another reason why we chose to film at this location as it met our requirements as it was outdoor it had perfect surroundings and seemed fit for purpose as it had perfect lighting.
Permissions for use of locations/ music
Risk assessment
Storyboard
(include clear directions for shot sizes and angles e.g. ES; low CU; canted MS; LS etc.)
Camera diagrams highlighting camera set ups
(where will the camera be set up on a particular scene)
Lighting diagrams (if necessary)
We did not use any lighting equipment as Sidney stringer academy does not provide lighting equipment. we have used natural lighting from our location and the lighting facilities from our camera.
Production roles (who worked as director, actors, camera operator, editor etc)
Zahra Ali: director, camera operator and editor
Shamim Miah: actor and editor
Shoaib Jussab: director, camera operator and editor
The director creates the overall vision of how he/she wants the film to look like. The director is responsible for make sure the camera operators are capturing the best shots required for the film. The director needs to be a good leader and should be able to motivate his/her team to work to the best they can. Directors need to be calm and should be able to work hard under pressure. A director can also be involved in the editing process of the film.
Production meetings and production log (individuals must show evidence of their contribution to the production)
25/02/2013
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During our media lesson we picked our production group. I chose to work with Shamim and Zahra.
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28/02/2013
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On this date, we all produced our individual idea for the advert we are going to produce.
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04/03/2013
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We looked at each of our individual ideas and decided to choose my idea of advertising a body wash.
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07/03/2013
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We all produced our own mood boards.
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11/03/2013
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Zahra wrote the treatment for our group. We produced a questionnaire as a group and gave them out to 12 people. We gave them to 8 boys and 4 girls. I then collated the results from the questionnaires into a report and produced graphs.
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14/03/2013
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We sat together and chose the location we wanted to use to film our advert. We also produced the storyboard as a group. Shamim produced the risk assessment
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17/03/2013
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Zahra made the synopsis for our group.
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20/03/2013
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We as a group went out in our free time to film our advert. We filmed our whole advert in three hours. Shamim acted in the advert and Zahra and me directed the advert.
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21/03/2013
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Zahra made the budget for our advert. and I made the shooting schedule and shot record sheet
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25/03/2013
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Shamim made a document that explained the reasons for choosing our location.
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15/04/2013
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Shamim made a document that included the mise-en-scene for our location and props list.
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Shooting schedule and shot lists (date of day and which shots are you shooting that date)
Shooting Schedule: Draft One
Shooting Schedule
Shot record sheet
Breakdown sheet
Still photos of your group on the shoot
Me and Zahra
Zahra holding the flash light
Shamim
Me
Non-diegetic sounds list and state where on the timeline(music, sound effects)
We have included non-diegetic sounds to our advert. We have used a male voiceover, he explains the benefits and facts of the product and also presents our slogan.
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